My big idea moment happened to me while holiday shopping. On this particular outing I had my newborn son with me. It was extremely challenging trying to navigate with my newborn, a diaper bag, my purse, shopping bags, and the stroller. I was so frustrated that I decided to end my outing early.

As I walked towards my car in the parking lot I thought to myself, “There must be an easier way to carry my purse.” Driving home the most brilliant idea popped into my head and that was the day the Cuffletta was born.